UpChuck Burgers
Motto: "Up with Chuck"
Image: Chuck, a hunk of beef, dripping juices
Target Nitch: cheap cheap cheap
Created by the people who brought you the memorable "OutHouse Bottled Water" campaign. They are trying to capitalize on the latest economic trend of joblessness. They emphasize efficiency and return on the dollar. UpChuck sells first to the consumer, sells the leftovers, seconds, and returns out the back door, and ultimately cycles everything else into fund raising kits for kids to go door to door selling their burgers and shakes and fries. The location moves frequently with little notice so you need to be alert to check this one out.
Sunday, January 10, 2010
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